Englsih - Rhetorical Appeals analysis (logos, ethos, pathos) Essay

Englsih - Rhetorical Appeals analysis (logos, ethos, pathos) - Essay Example The commercial appeals to viewers by implying that when we drive, we are responsible not only for our lives but the lives of others as well. Consequently, when we drive too fast, the consequences can be very tragic. As the commercial showed that the reckless driver was sentenced by the court, accountability is the lesson projected here. Ironically, the last scene showing the cemetery shows that we cannot bring back the dead and suffer the consequences. All throughout, emotions was effectively used to convey the message to the public. The commercial chosen was about transport safety that showed the difference in driving at higher speed when you hit a person. The theme of the commercial was â€Å"The faster you go the bigger the mess†. This commercial was one of the most discussed commercial in Poland. It showed two simultaneous situations ( split frame )with the same characters. The first one showed two joggers of which one was almost hit by a speeding car at 50m/h. The jogger was unhurt but run away scared after the car stopped. The other frame showed the same woman being hit by the car and thrown a few meters resulting to her death. In the end, the left frame showed 50m/h while the right frame showed 67m/h. The commercial has used logos argument since it directly argues to the audience that a difference of 17m/h can result to fatality. It rationally persuades viewers to drive in a certain limit. The commercial was balanced in using pathos and logos although the emphasis was more on the effect of the incr eased speed rate. The commercial that uses an Ethos argument well is the South African advertisement of BMW titled †Innovation†, although it was originally titled †Kinetic Sculptures†. The main endorser is world-class sculptor Theo Jensen who creates moving sculptures. Indeed, he is an authority when it comes to